Posts tagged brands
Murphy’s Hypotenuse—The Unmistakable Power of Icons (Part Two)

Today’s product and service markets are complex and saturated  with vast options and an incessant flow of information, and trying to make decisions based on that multitude of information available can be an arduous process. Any time this information can be simplified or summarized, as with icons, it’s an opportunity for a better experience for the customer.

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Authentic Brands Have Great User Manuals

As the saying goes, “Don’t ruin a $100 meal with a five cent dessert.” The same can be said for building great brands, and the required attention to detail in order to make sure that every expression of the brand – from product to website, packaging to retail environments – communicates a consistent, authentic message. 

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