Posts tagged competitive landscape
Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

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Evaluating Your New Product Idea

One of my favorite conversations starts with the statement, ‘So I’ve got this idea.’ As an innovation consultant and industrial designer by training, these words spark an engaging discussion that gives me a chance to not only share my expertise, but also to learn something new about my field.

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