What if you could make unprotected skin visible? There are 1 Million cases of skin cancer per year in the US alone, but sunscreen can significantly reduce your chances of getting cancer. Unfortunately, most people only apply 25% to 50% of the sunscreen they should. The team at Trig has been working with our client, Voxelight, to launch their first product, Sunscreenr, which solves this problem.Read More
Trig Innovation, a virtual design firm focused on exploring new directions in innovation processes, industrial design and product marketing, has earned multiple awards at the Industrial Designers Society of America’s (IDSA) 2016 International Design Excellence Awards (IDEA).
While the firm has seen recognition at previous events, this year’s IDEA is special for Trig, with awards for the company’s groundbreaking collaborations with a pair of North Carolina startups, ALTR ERGO and 410 Medical.Read More
I joined the 170,000 attendees of the 2016 Consumer Electronics Show to review the latest technology and products on display by 3,800 exhibitors across 2.4 million square feet of exhibit space. Just walking that much trade show space needed a strategy.Read More
I was recently reminded of the need for solid voice of customer research through its absence in the design of a consumer product. In this anecdotal example, an ergonomic study would have gone a long way to helping a hot-selling product not only fly off the shelves, but actually stay in customer homes.Read More