Posts tagged customer research
Design Intent and Engineering Integrity in Short Order?

The product development process is a multi-stage endeavor. Informed by customer research and marketing analysis, strong opportunities drive the first legs of the race to get a product onto shelves. When the project is handed off to development, it is in these stages that opportunities become designs, and designs become products.

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Defining Innovation

What is innovation? Perhaps just as importantly, what isn’t innovation?  As an innovation consultant, I’ve heard several limiting definitions, particularly in the product development space.  But for me, it’s a pretty expansive term.

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See You at PDMA Innovate Carolina 2012

This week marks an exciting time for Trig Innovation, as we celebrate the expansion of our business through our presence and sponsorship at the Product Development and Management Association’s Innovate Carolina conference on Friday, April 20th.

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