Posts tagged ideation
Digital Ideation at Innovate Carolina 2017

At Innovate Carolina, Ty’s talk will take place during the afternoon session on Friday, April 21. The talk will explore a new approach to ideation that balances the need for individual reflection and gathering new creative stimuli from team members using digital collaboration tools - making creative teams more effective while reducing the cost and time needed to conduct ideation sessions.

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Mentoring Young Design Thinkers

The path to becoming an industrial designer is challenging.  There are a laundry list of skills to master to even be considered for the first professional job.  The student experience is so transformative in the individual's thought process and way of viewing the world that the discipline has been named Design Thinking.

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Will Your Skin be Protected this Summer?

What if you could make unprotected skin visible?  There are 1 Million cases of skin cancer per year in the US alone, but sunscreen can significantly reduce your chances of getting cancer. Unfortunately, most people only apply 25% to 50% of the sunscreen they should.  The team at Trig has been working with our client, Voxelight, to launch their first product, Sunscreenr, which solves this problem. 

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Back to School—Playing Out Effective Ideation at NC State

Earlier this month, I had an opportunity to go back to school—no, not like Rodney Dangerfield in the 80s, but back at the invitation of one of my favorite professors, N.C. State’s Dr. Jon Bohlmann, as he brings a fresh perspective to the Creativity in Management course by anchoring it in the principles of Design Thinking.

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The Importance of Visual Scribes in Ideation

While the product design and development process as a whole can take months, sometimes years, depending on the industry and the product, great ideation sessions can provide the vision and roadmap for the product development portfolio.

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"The Pitch" - When a Win Isn't a Win

As we’ve expanded our work in the area of marketing services for the companies we serve in other areas such as industrial designideation, and other aspects of product development, we often turn our admiring eyes on the work that other fine companies do in marketing, advertising, and public relations activities.

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See You at PDMA Innovate Carolina 2012

This week marks an exciting time for Trig Innovation, as we celebrate the expansion of our business through our presence and sponsorship at the Product Development and Management Association’s Innovate Carolina conference on Friday, April 20th.

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Relating to Ideation--Part Two

In the first installment of this two-part series, we looked at how ideation yields powerful results that transcend particular industries.  In part two, we’ll take a look at behavioral differences that either drive successful ideation sessions or, in some sad cases, sabotage them.

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Relating to Ideation—Part One

As an industrial designer and innovation management consultant, ideation is a familiar topic, the principles of which can be applied across many industries.  At Trig Innovation, we have built deep industry experience in consumer products, but we have also found that most of our talents translate easily into medical devices and most recently, even to service companies. 

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Services Innovation: Visual Tools for Change Management

I was recently invited to participate in a very productive ideation session with a global services company to serve as the visual scribe. The experience was certainly rewarding as it was an opportunity to learn from leaders in a completely new industry immersed in a thick vocabulary of shorthand ideas and acronyms. 

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