Posts tagged industrial design
Kelly Harrigan Joins Trig as Trend and Innovation Manager

We are thrilled to announce the expansion of the Trig team with industrial designer, Kelly Harrigan joining as Trend and Innovation Manager. Kelly will be responsible for leading customer research studies, organizing and facilitating ideation sessions, as well as pioneering our services with trend research and trend field trips.

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Will Your Skin be Protected this Summer?

What if you could make unprotected skin visible?  There are 1 Million cases of skin cancer per year in the US alone, but sunscreen can significantly reduce your chances of getting cancer. Unfortunately, most people only apply 25% to 50% of the sunscreen they should.  The team at Trig has been working with our client, Voxelight, to launch their first product, Sunscreenr, which solves this problem. 

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Connie Tran Joins Trig Innovation

Trig, a Chapel Hill, North Carolina-based firm focused on innovation, design, and marketing, announces the addition of Connie Tran to its industrial design team.

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Design Intent and Engineering Integrity in Short Order?

The product development process is a multi-stage endeavor. Informed by customer research and marketing analysis, strong opportunities drive the first legs of the race to get a product onto shelves. When the project is handed off to development, it is in these stages that opportunities become designs, and designs become products.

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Brisley Joins Trig Innovation Design Team

Trig Innovation, an innovation management firm based in Durham, North Carolina, announces the addition of Drew Brisley to its industrial design team. Brisley is a 2012 graduate of North Carolina State University’s industrial design program, graduating with honors (summa cum laude).  

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Murphy’s Hypotenuse—The Unmistakable Power of Icons (Part Two)

Today’s product and service markets are complex and saturated  with vast options and an incessant flow of information, and trying to make decisions based on that multitude of information available can be an arduous process. Any time this information can be simplified or summarized, as with icons, it’s an opportunity for a better experience for the customer.

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The Importance of Visual Scribes in Ideation

While the product design and development process as a whole can take months, sometimes years, depending on the industry and the product, great ideation sessions can provide the vision and roadmap for the product development portfolio.

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"The Pitch" - When a Win Isn't a Win

As we’ve expanded our work in the area of marketing services for the companies we serve in other areas such as industrial designideation, and other aspects of product development, we often turn our admiring eyes on the work that other fine companies do in marketing, advertising, and public relations activities.

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See You at PDMA Innovate Carolina 2012

This week marks an exciting time for Trig Innovation, as we celebrate the expansion of our business through our presence and sponsorship at the Product Development and Management Association’s Innovate Carolina conference on Friday, April 20th.

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Meet the Trig Crew—Patrick Murphy

Patrick Murphy joined the Trig crew in the spring of 2011 as an industrial designer, upon the recommendation of another Trig designer, Smith Newnam. We owe Smith quite a bit for this great referral, since Patrick has quickly established himself as a formidable design talent within Trig’s innovation management strategic framework.

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Innovation Success and Failure—Meeting Stakeholder Needs

As I navigate different industries while wearing a few different hats—innovation management consultant, industrial designer, and product developer—I try to absorb as much knowledge as I can from the successes and failures I see in the marketplace.  And if there’s one thing that both successes and failures remind me of, it’s the fact that there are no shortcuts in product development.

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SolidWorks Poses Competitive Advantage for Industrial Design

Many industrial design firms working in product development rely on surface modeling to express their creative vision for a product in development. Surface modelers such as Rhino, 3D Studio Max, and Alias StudioTools all have a high degree of usefulness in building complex surfaces.

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