Posts tagged middle-market companies
Marketing Balance: Long-term Payoffs versus Short-term Needs

When you lead a middle-market company’s marketing efforts, you know that there are lists of must-dos in the areas that provide for your company’s short-term needs for revenue, as well as long-term needs for brand-building.  Your never-ending task is to balance these respective needs within a finite set of resources, both internal and external, maximizing cash outlay with the smartest leveraging of human capital and technology.

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