Posts tagged product engineering
Defining Innovation

What is innovation? Perhaps just as importantly, what isn’t innovation?  As an innovation consultant, I’ve heard several limiting definitions, particularly in the product development space.  But for me, it’s a pretty expansive term.

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SolidWorks Poses Competitive Advantage for Industrial Design

Many industrial design firms working in product development rely on surface modeling to express their creative vision for a product in development. Surface modelers such as Rhino, 3D Studio Max, and Alias StudioTools all have a high degree of usefulness in building complex surfaces.

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Industrial Design—Strategic Context Is Everything, Part Two

Recently, we had an engaging conversation while ramping up a new client, and they posed an interesting question: “Where does industrial design fit into the product development or innovation management picture?” A short answer to this question, that’s quite illustrative of ID’s raison d’être, is that industrial design is the bridge between marketing and engineering in product development.

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Industrial Design: Strategic Context Is Everything—Part One

Industrial Design is the bridge between marketing and engineering. The part we play in the process can make or break a product. We know where we stand and we want to provide excellence for you, our client.

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Murphy's Hypotenuse: When Form Takes Over Function!

Often, product developers find that continued functional evolution of their products reaches a point of bringing diminishing returns. This phenomenon occurs when developers have exhausted all of the cutting edge materials, manufacturing techniques, and technical magic they had at their disposal during the product’s life cycle.

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Voice of Customer Research—Ergonomic Evaluations

I was recently reminded of the need for solid voice of customer research through its absence in the design of a consumer product. In this anecdotal example, an ergonomic study would have gone a long way to helping a hot-selling product not only fly off the shelves, but actually stay in customer homes.

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