Posts tagged voice of customer market research
Innovation in Medical Devices versus Consumer Products

When building practice specialty areas in product design and development, one must take into consideration that different industries require appropriate tailoring of innovation management skill sets.  A case in point is the difference in innovation management approaches when considering the medical device market in relation to consumer products.

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Voice of Customer Research—Ergonomic Evaluations

I was recently reminded of the need for solid voice of customer research through its absence in the design of a consumer product. In this anecdotal example, an ergonomic study would have gone a long way to helping a hot-selling product not only fly off the shelves, but actually stay in customer homes.

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