Posts in Featured
How Archetypes Build Robust Brand Frameworks

Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.

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Unlikely Timeless Relics Explained by the Lindy Effect

Survivorship Bias suggests that, minus outliers, things themselves statistically do not survive like we think they do. The Lindy Effect, however, seems to suggest that ideas don’t follow the natural laws of decay over time. If important enough, these ideas can survive the odds, perhaps even through periods of undulating popularity. Which takes us back to bike seats.

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Bitcoin's Progeny & How Brand Archetypes are Shaping the Cryptocurrency Market

As designers we're constantly trying to improve people's lives by tailoring a product or system's function, appearance, and aura to perfectly suit them. Which is why Bitcoin and other cryptocurrencies are particularly intriguing to me. Cryotpocurrecies represent the redesign of an entire facet of the global economy: money.

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Using the Four Tendencies to Maximize Customer Research

These potential customers have busy lives, but they also expect more from the products and services that are pushed at them.  I think its only fair that we, as researchers, provide an environment that works best for each individual, so they can effectively lend their voice to a new product or service that is relevant to them.

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How marketing automation puts customer insights to work

Marketing as we know it is at a cross-roads. Countless pieces of software and strategic frameworks have been built around how to fit the customer into its marketing process, and not the other way around. 92 million Millennials, the largest generation in history, is expecting more. Until about 2040, if you want your brand and business to survive, you’ll need to build your strategy around how “millennials will be the key consumer segment driving the U.S. economy.”

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Explore Your World Like a Cross-Pollinator

There is a big, bright world of inspiration out there!  So why are so many people still sitting in windowless meeting rooms with empty tabletops and beige furniture?  When is the last time you came up with a brilliant idea while staring at a blank wall?

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