Posts in Voice of the Customer
The Medical Device Tax: Explore the Alternatives

We recently published some thoughts on the coming medical device excise tax housed in the Patient Protection and Affordable Care Act (PPACA). The excise tax in question, a 2.3 percent levy on medical devices geared at hospitals, rehab clinics, and other medical practices, would generate $20 billion in revenue in the coming 10 years in support of a variety of efforts to deliver basic, affordable care to almost all Americans.

Read More
Too Many Windows: The Medical Device Tax

This brings us to the coming 2.3 percent medical device tax is going into effect on January 1, 2013, as part of the Patient Protection and Affordable Care Act (PPACA).  There has been a lot of very real upheaval, and not just rhetoric, in the device industry over the excise tax, as it is 2.3% of gross sales, as opposed to net sales.  

Read More
Fertile Ground - Customer Research at the Launch Phase

This week, Trig is attending the Southern Farm Show at Raleigh’s North Carolina State Fairgrounds from February 1-3. Over 300 exhibiting companies from the world of farm equipment will make the Southern Farm Show the largest exhibition of its kind in the Carolinas/Virginia area of the country.

Read More
Innovation in Medical Devices versus Consumer Products

When building practice specialty areas in product design and development, one must take into consideration that different industries require appropriate tailoring of innovation management skill sets.  A case in point is the difference in innovation management approaches when considering the medical device market in relation to consumer products.

Read More
Deep Dive into Process Mapping—Customer Interaction Maps

Customer interaction maps are great tools for managing the brand experience with a holistic approach.  These maps combine different elements of the experience—from advertising and packaging to using a product.

Read More
Design Brings Clarity to Chaos

As we have all been watching the unfolding tragedy in Japan, newscasters have struggled to communicate the fast-moving events in ways that the public can understand. Are the nuclear reactors a threat? What is really happening?

Read More