Posts in Ideation
Back to School—Playing Out Effective Ideation at NC State

Earlier this month, I had an opportunity to go back to school—no, not like Rodney Dangerfield in the 80s, but back at the invitation of one of my favorite professors, N.C. State’s Dr. Jon Bohlmann, as he brings a fresh perspective to the Creativity in Management course by anchoring it in the principles of Design Thinking.

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A Way Forward for Medical Device Innovation

In a Q+A session, Stuart Karten, a California-based industrial designer and juror for the Medical Design Excellence Awards, talks about the intersection of consumer products and medical design.  Karten correctly documents the power of the first impression, since consumers often inform their buying choices with that powerful first interaction with a product.

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Design Thinking for Cost Leadership

Design Thinking is the customer-centered creative process for consistent innovation. In a cost leadership strategy, the focus is not on traditional design problems of form or function, but rather to deliver the lowest retail price at the highest margin with acceptable product quality. 

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IdeationSamantha Harr