How Archetypes Build Robust Brand Frameworks

Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.

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Innovation History of Trig's Logo Development

Ten years of business has taken Trig through many changes in the pursuit of growth. One of the best ways for a company to showcase shifting corporate values and service expansions is to design a fresh new logo. A logo should represent the very nature of a company’s culture. Take a look with us into the logos of Trig-past to explore our branding evolution.

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Why Ask Why 5 Times?

If you have ever spent a lengthy amount of time around any child, you've probably heard the question "why" at least once. Maybe even a few times. A few dozen times. A few thousand times. On some occasions they're genuinely curious and on others... they know exactly how to push buttons and you have to learn when to say enough's enough. Ultimately though, kids may have the right idea. We guarantee you aren't asking "why" nearly as often as you could be or should be.

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Trig Celebrates 10 Years!

Wow. You look up one day, shut your laptop, and you realize that you’ve been in business for 10 years. Happy birthday, Trig! Enjoy a walk down memory lane as we explore many of the team members and awards Trig has picked up along the way over the course of the last decade.

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A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)

As a fun addition to Trig’s 10 year anniversary celebration we thought it could be an opportune moment to take a look at something near and dear to our hearts: Visual Brand Language. Although rather than looking at the newest, hottest innovations in consumer goods presentation today we’re instead going back through time to explore the branding of… toys each of us loved as 10 year olds.

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MarketingSamantha HarrComment
The Tuxedo Principle of Industrial Design

How do you know when to finish adding features to a product? Minimalism in product design is very hard to achieve in large or small companies. How does one know where to draw the line between a blank slate and the visual clutter of feature creep and bloatware? I ask you to consider the tuxedo. 

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DesignSamantha HarrComment