Cookie Monster and Creative Performance

Hi there,

Based on your feedback (thank you again to those of you who share your thoughts with us each month), we're trying something new with this month's newsletter. You can also expect to hear from us a bit more often in the future, we promise to keep it insightful, maybe even fun. Let us know what you think of the new format. 

Here we go:

MFA is the New MBA

Don't just take our word for it, In his 2005 book, A Whole New Mind, Daniel Pink declares that the MFA (Master of Fine Arts) will soon replace the MBA (Master of Business Administration). I penned a few of my own thoughts about creative performance across innovation, design, and marketing - check it out here. 

The paradox of ideation is something our team chats about often and a driving force behind our updated core values (see below for more on that).  High team performance is critical to success but groups are inferior to individuals with regard to creative performance. This paradox is exactly what inspired our virtual ideation program. If we haven't chatted about the program please get in contact, I'd love to tell you about it. 

Paradox of Ideation Graphic

Let's Talk About the Cookie Monster for a Second

I bet you didn't expect to pitch your team your next big idea, citing a fuzzy blue bear from your children's favorite show. I didn't expect to spend 2 hours drawing connections from an academic paper to Sesame Street, but alas, here we are. 

In one of our latest thought-pieces, we dive into the difference between groups who operate as a collection of individuals (Cookie Monster Groups) and brainstorming groups. It's an easy read and you'll learn at least 3 new words (That's 3X Sesame Street). Check it out here

Fun Fact: Cookie Monster used to have big pointy teeth, although this was when the puppet was used in commercials before the beginning of “Sesame Street.” Also, Oscar the Grouch was orange. 

Nightmare Fuel Retro Sesame Street

going up and growing up

We don't just do great work, we have a ton of fun doing it. We love our clients, our work, and our teammates. We've updated our core values to reflect that, you can see the full breakdown here. 

Our new set of core values reflects a company that doesn't just aspire to survival, but to greatness. Relative to our goal of building a 100-year company, we are still very young. With this youth comes the opportunity to reflect on the harder challenges, learn from our victories, learn from our mistakes, and grow into a greater version of ourselves 10, 20, or 50 years down the road.

One Quick Thing

Sketching, among industrial designers, is quickly becoming a lost art. As software programs and the computers they live on become more powerful, we're finding fewer and fewer young designers mastering the art of sketching.

I can't understate the benefit of working with a designer who can listen to your ideas and translate those thoughts into a sketch right before your eyes. Among the many incredible talents we have here at Trig, we're constantly in awe of our lead designer Patrick Murphy's ability to sketch. Check out this sub-one-minute video we made a few years back displaying his artistry. 

What We're Reading

  • Challenge Your Assumptions, Change Your World

    • Check out our thoughts on Andy Cohen's book about identifying and managing your assumptions so that you see things for what they are, or are not, in order to make the best decisions under any circumstance.

  • Small Giants

    • Bo Burlingham takes a deep dive into fourteen companies that chose to build great businesses, not just maximize revenue. He demonstrates how the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greatness by placing other goals ahead of getting as big as possible as fast as possible.

Until next time,

Ty Hagler


Trig Innovation

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Samantha HarrComment