Posts tagged Brand
The Art of Answering Questions

Unmet needs + curiosity is a catalyst for innovation. Your business is answering questions for people by creating solutions, or quite literally answering questions by spreading information and resources. If you haven’t reflected on your consumers’ needs recently, let’s do so together. In this issue we explore many questions and many answers.

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Insights: Data-Validated Decisions

As we head into the heart of holiday season, shoppers everywhere are about to be inundated with an enormous variety of advertisements. Every year there are a few marketing campaigns that stand out as memorable and maybe even delightful. Examining the anatomy of these campaigns we’re drawn to: often the goods or services being pitched are well designed or at least intriguing. The images and writing are on point to attract the viewer’s desire to buy. Every aspect of presentation comes together harmoniously. But how did the designers, writers, and marketers know it would work? The answer is data-driven validation, sometimes called “marketing engineering.”

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Paddling Through CES and Cryptocurrency

We hope you’ve had a wonderful kick-off to the year. As some of us continue to formulate our New Year’s resolutions for ourselves and for our businesses, it’s important to remember our roots, and the journey that has gotten us to where we are now

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Myers-Briggs and Other Pseudoscience

I had one of those santa-isnt-real moments this week. There is a personality typing test called Myers-Briggs Type Indicator (MBTI) that is used by 89% of the Fortune 100 companies. I've taken it a few times, specifically as part of Organizational Behavior classes taught in business school. While it is widely adopted by the business community, very few psychologists or evidence-based practitioners take the test seriously.

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We Haven't Stopped Learning from Hot Wheels and Card Games

Does it seem like every Disney movie is the same? They are. We've seen the hero save the girl hundreds of times throughout human history, we know what's going to happen, but we still pay millions of dollars a month to keep consuming the same story. It's no coincidence. It's science, and it's called archetyping.

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Cookie Monster and Creative Performance

The paradox of ideation is something our team chats about often and a driving force behind our updated core values (see below for more on that).  High team performance is critical to success but groups are inferior to individuals with regard to creative performance. This paradox is exactly what inspired our virtual ideation program.

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