Posts tagged Happy Holidays
Insights: Data-Validated Decisions

As we head into the heart of holiday season, shoppers everywhere are about to be inundated with an enormous variety of advertisements. Every year there are a few marketing campaigns that stand out as memorable and maybe even delightful. Examining the anatomy of these campaigns we’re drawn to: often the goods or services being pitched are well designed or at least intriguing. The images and writing are on point to attract the viewer’s desire to buy. Every aspect of presentation comes together harmoniously. But how did the designers, writers, and marketers know it would work? The answer is data-driven validation, sometimes called “marketing engineering.”

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Trig or Treat!

Happy Halloween Trig fans! We hope all of you and your families have a safe and spooky week ahead. In this issue Trig has predicted the state of medical innovation for the upcoming new year, and composed some insights into the very valuable question of “why.” (Which we guarantee you are not asking enough.) Also, If you have any innovative pumpkin carving designs, we would love to see pictures so send those our way!

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