Posts tagged Holiday
Insights: Data-Validated Decisions

As we head into the heart of holiday season, shoppers everywhere are about to be inundated with an enormous variety of advertisements. Every year there are a few marketing campaigns that stand out as memorable and maybe even delightful. Examining the anatomy of these campaigns we’re drawn to: often the goods or services being pitched are well designed or at least intriguing. The images and writing are on point to attract the viewer’s desire to buy. Every aspect of presentation comes together harmoniously. But how did the designers, writers, and marketers know it would work? The answer is data-driven validation, sometimes called “marketing engineering.”

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Happy Holidays from Trig!

Our own Kelly Harrigan has really taken the Four Tendencies personality type methodology to heart. I was initially skeptical of a new personality type after having been let down by Myers-Briggs, but having read the book and seeing it listed as one of Forbes' most influential business books of 2017, I had to take it seriously.

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