Posts tagged Industrial Design
What We Owe Each Other

We all make big investments in the people around us. Money, time, information, service. How can we know our resources are being well spent? In this edition of The Outrigger we examine the investment of generosity as a mindset, explain how much industrial design costs in a more literal sense, and review a book on anti-procrastination techniques so that your time can be spent wisely.

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Resolutions // Revolutions

It’s nice to be back in action after New Years. We hope everyone had some time off and made great memories with friends and family. 2019 is a year full of promise. What are you going to make this year that didn’t exist before? New ideas, new art, new stories, new inventions? Resolutions don’t only have to be about self improvement; they can be about world improvement too. In this newsletter we talk about many great things on the horizon.

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The Art of Answering Questions

Unmet needs + curiosity is a catalyst for innovation. Your business is answering questions for people by creating solutions, or quite literally answering questions by spreading information and resources. If you haven’t reflected on your consumers’ needs recently, let’s do so together. In this issue we explore many questions and many answers.

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Insights: Data-Validated Decisions

As we head into the heart of holiday season, shoppers everywhere are about to be inundated with an enormous variety of advertisements. Every year there are a few marketing campaigns that stand out as memorable and maybe even delightful. Examining the anatomy of these campaigns we’re drawn to: often the goods or services being pitched are well designed or at least intriguing. The images and writing are on point to attract the viewer’s desire to buy. Every aspect of presentation comes together harmoniously. But how did the designers, writers, and marketers know it would work? The answer is data-driven validation, sometimes called “marketing engineering.”

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Trig or Treat!

Happy Halloween Trig fans! We hope all of you and your families have a safe and spooky week ahead. In this issue Trig has predicted the state of medical innovation for the upcoming new year, and composed some insights into the very valuable question of “why.” (Which we guarantee you are not asking enough.) Also, If you have any innovative pumpkin carving designs, we would love to see pictures so send those our way!

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The Dream Work

The Dream Work newsletter focuses on human-centered design, Trig’s sponsorship of the Hangar6 rapid prototyping workspace, and a review of Dream Teams by Shane Snow. Subscribe for regular innovations, and all the ways we Explore | Prototype | Build.

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The Killer Experiment

This might sound like the start of a joke, but what happens when a virtual company meets in person? We found out recently by getting together for our annual meeting. As it turns out, we can be quite productive in personrefining our vision for the next 10 and 100 years, as well as tackling the key challenges we face today as a growing organization. As a result of our efforts to step back and think about where we want to go, you’ll be seeing a lot of changes at Trig in the coming months.

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Happy Holidays from Trig!

Our own Kelly Harrigan has really taken the Four Tendencies personality type methodology to heart. I was initially skeptical of a new personality type after having been let down by Myers-Briggs, but having read the book and seeing it listed as one of Forbes' most influential business books of 2017, I had to take it seriously.

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Myers-Briggs and Other Pseudoscience

I had one of those santa-isnt-real moments this week. There is a personality typing test called Myers-Briggs Type Indicator (MBTI) that is used by 89% of the Fortune 100 companies. I've taken it a few times, specifically as part of Organizational Behavior classes taught in business school. While it is widely adopted by the business community, very few psychologists or evidence-based practitioners take the test seriously.

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