Posts tagged Newsletter
What We Owe Each Other

We all make big investments in the people around us. Money, time, information, service. How can we know our resources are being well spent? In this edition of The Outrigger we examine the investment of generosity as a mindset, explain how much industrial design costs in a more literal sense, and review a book on anti-procrastination techniques so that your time can be spent wisely.

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Insights: Data-Validated Decisions

As we head into the heart of holiday season, shoppers everywhere are about to be inundated with an enormous variety of advertisements. Every year there are a few marketing campaigns that stand out as memorable and maybe even delightful. Examining the anatomy of these campaigns we’re drawn to: often the goods or services being pitched are well designed or at least intriguing. The images and writing are on point to attract the viewer’s desire to buy. Every aspect of presentation comes together harmoniously. But how did the designers, writers, and marketers know it would work? The answer is data-driven validation, sometimes called “marketing engineering.”

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