Posts tagged Qualitative Research
Insights: Data-Validated Decisions

As we head into the heart of holiday season, shoppers everywhere are about to be inundated with an enormous variety of advertisements. Every year there are a few marketing campaigns that stand out as memorable and maybe even delightful. Examining the anatomy of these campaigns we’re drawn to: often the goods or services being pitched are well designed or at least intriguing. The images and writing are on point to attract the viewer’s desire to buy. Every aspect of presentation comes together harmoniously. But how did the designers, writers, and marketers know it would work? The answer is data-driven validation, sometimes called “marketing engineering.”

Read More
The Sky is Not Falling

We had an awesome time at Coulter College last week working with rising undergraduate seniors from twelve international Biomedical Engineering college programs. The student convened in Georgia to see who could develop the best medical device and investor pitch.

Read More