The Killer Experiment
As it turns out, we can be quite productive in person—refining our vision for the next 10 and 100 years, as well as tackling the key challenges we face today as a growing organization. As a result of our efforts to step back and think about where we want to go, you’ll be seeing a lot of changes at Trig in the coming months. Many thanks to Kent Wagner and Ed Fadel at 10x Business Consultants for facilitating our annual strategic process!
Welcome Industrial Designer, Brian Himelright
We are pumped to announce that Brian Himelright has officially joined the Trig team! Brian has many talents, but he is truly exceptional at 3D CAD and Design-for-Manufacturing. We have already benefited from his adeptness at efficiently moving ideas from sketch to low volume manufacturing production runs.
Andrew DiMeo is considered by many to be the godfather of medical devices in North Carolina. He dreamed of becoming an industrial designer as a child, but ended up in the field of medical innovation by accident and has been revolutionizing that space for the last 20 years. He currently teaches design in the department of Biomedical Engineering at NC State, where some of his students' coursework has led to multiple startups including 410 Medical and MEDIC.
In this fascinating guest post, DiMeo asks, "What is the next experiment I can do that would kill my research?" He explores why this mindset, though it may set you on edge, preserves time, our most precious resource. Check it out here.
As part of our community philanthropic efforts, we love to go out and host creative workshops at colleges throughout the country. It's a great opportunity to test out some ideation processes and allow students to develop a penchant for optimizing their own creative performance. When we started this, we had no brainstorming and ideation would become such a competitive sport.
We presented the same case study, need statements, and challenge statements to two groups of students around the Epi-pen market and challenged them to come up with as many ideas as possible within 10 minutes. Have a guess as to who won? Find out here.
I’ve been tuning into Simon Sinek’s work lately. His book, Start With Why resonates with our focus on culture and values. It was his 2015 TED talk though, What Game Theory Teaches Us About War that tied together two concepts in a novel way. Though Simon is talking primarily about geopolitical strategy, the core concept applies to businesses of any scale. He describes that finite games in business are focused on short-term self interest: beating out competitors and closing the sale. In this article, we discuss how a values-driven culture takes a business out of the finite playing field and puts them into a sustainable, infinite one. Read more here
Ethan Creasman, Industrial Designer here at Trig, explores what it truly means to design a holistic product experience. He discusses the importance of Zooming Out before zooming in, the types of questions every good designer should be asking themselves, and how the Powers of Ten by Charles and Ray Eames puts a visual representation to this important concept in divergent thinking. Give it a read here.
Case Study: SockSync Package Design
SockSync The innovative and ergonomic design of SockSync makes the common chore of sock-matching quick, easy, and enjoyable. SockSync tasked Trig with providing art direction for lifestyle photography and packaging design that complements SockSync's modern, sleek, and clean product design. Check out the case study here.
What we’re reading
The E-Myth Revisited: Why Most Small Businesses Fail and What to Do About It, by Micheal Gerber is on my list of required reading for any aspiring entrepreneur. Having read the book several times now, the message speaks to me differently each time I read it.
The author uses a narrative format to illustrate his concepts through a fictional conversation with the owner of a struggling pie restaurant. Gerber introduces us to the three personalities of an entrepreneur; the Technician, the Manager, and the Leader. I think one has to directly experience wearing many hats in a small company to fully appreciate the truth of those competing personalities. After explaining why neglecting any of the three personalities dooms a business to failure, primarily through abdication of the leader or manager role, Gerber proposes a solution - building a business as a franchise prototype. Check out the full review here.
Until next time,