Trig Has Been Quiet... Too Quiet

Not sure if you're like me, but when things are "too quiet" that's code for "up to something."

If that's your suspicion, then you're right. Trig quietly rolled the car out of the garage, started it at the bottom of the hill, and took it to the shop for some upgrades, a nice tuneup, and a supercharger. That's right, we've been quietly perfecting our service lines of insights & ideation, product design, and brand asset management. We've had promotions and personnel additions. We've acquired trig dot com (what's that now?) Oh, and of course we've been reading, among other things, "Quiet: The Power of Introverts..." by Susan Cain.

Servant Leadership and the Inverted Pyramid

Our exciting news includes promotions and new hires, which is a good time to pause and reflect on the ideals of leadership to which we aspire.  The most powerful lessons in leadership come when others model it for you through their behavior.  Personally, I had several mentors during my career that have modeled the servant leader mindset for me. In this article, we explore the amazing case study of what happens when the inverted pyramid was reverted then inverted again at the Home Depot. Take a look.

Andrew DiMeo Joins Trig

One of the great pioneers of medical device innovation, Andrew DiMeo, has concluded his teaching commitments at UNC and NC State Biomedical Engineering to join Trig full time as the Innovation and Design Coach.  Andrew’s decision to join Trig marks a huge transition as he moves from 'beloved professor' to transformative leader supporting our vision to build the iconic products of our generation. Read more.

Ashley Whitley Promoted to Director of Operations  

In less than a year after joining Trig, Ashley Whitley has been elevated to the position of Director of Operations as an expansion of her responsibilities as Project Manager. She will be accountable for all client services and internal operations at Trig, particularly in holding the line on making sure standard processes are followed, deadlines are met, and client deliverables match expectations. More on Ashley's story here.

Trig Acquires Trig Dot Com

BOOM! This will go down in Trig lore, but the final move in the chess game of buying was played through email negotiations during the middle of the 2018 IDSA Southeastern Conference. To read more of the Silicon Valley startup-y story, check it out here.

What We're Reading:

Quiet by Susan Cain

Quiet: The Power of Introverts in a World That Can't Stop Talking shows us the hidden strengths of introverts in the workplace. What are we losing out on when they are pushed to the sidelines in favor of focusing only on our bold extroverts? The results are staggering. Balance is key in forging a harmonious and fulfilling environment. Open floor plans cause anxiety. Group brainstorming sessions underperform. Author Susan Cain shows us the way forward in letting the quiet among us thrive and how companies benefit from putting in efforts to accommodate different personality types.


The Power of Habit by Charles Duhigg

The Power of Habit explores how our habits shape our decisions, drive our behaviors and cravings, and underlies everything we do from an individual and societal standpoint. He explores our unconscious and conscious processes of habit formation and breaks down the habit cycle with emphasis on how to design powerful habit-changing routines with proper identification of cues and rewards.

This book is a must-read for product designers and marketers serious about creating life-changing habits that people crave. The Power of Habit explores different areas of life and business where taking control of habit cycles leads to powerful shifts in mentality.

WTH is that???

Trendspotting Update - WHY?

Trade shows and design galleries are a great way to find the cutting-edge designs that inspire our own work. That said, this particular designer seems to not be worried at all about pragmatism in a provocative furniture piece that left us puzzled, perhaps even horrified, or at least wishing we could un-see what we saw.  I'll let you be the judge.


Until next time,

Ty Hagler


Trig Innovation

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