Van Westendorp Price Sensitivity is a quantitative survey technique for understanding the range of acceptable pricing to roughly 80% of a target market. We use this tool to optimize our innovation, design, and marketing services for you, let us be the partner you've always dreamed of working with.

Sunscreenr is the first product from Voxelight, a startup company focused on developing products that utilize the hidden properties of light. Trig helped turn Sunscreenr into a reality with the IDEA Award winning design of a simple & rugged specialty viewer that allows you to see protection from UV rays. 

The collaboration of 410 Medical's healthcare expertise and Trig's pragmatic design approach culminated in the IDEA award winning LifeFlow Rapid Infuser. The LifeFlow provides rapid, intuitive, and controlled fluid delivery unlike any device in the industry, through its simple and precise one handed operation.

In 2016, a client challenged us to build an electronic potty training device that was focused on providing positive reinforcement of toiletry good habits in little boys. Crafting a fun and encouraging learning experience was our number one focus. Industrial design and graphic design needed to come together seamlessly to produce an experience that every Potty Hero user deserved. 

Trig worked with Redbud Labs of Chapel Hill, NC to develop their Stage device. The benchtop system combines a driver for their microfluidic mixing chip, MXR, with precise thermal control to accelerate microarray assays - a crucial step in the preparation of laboratory tests and clinical diagnostics, and a process traditionally plagued by slow speed and poor results. The process pioneered by the Stage enables microarray mixing up to 10 times faster than other methods. 

Lily Winston case study. Founder and CEO Wendy Bryant Gow is an industry leader in personal style consulting. She has built a formidable team of professionals from the fashion and style world to come together in assisting customers with all of their image transformation needs. Trig utilizes human-centered design and design thinking to overhaul a website needing an update.

When Jim and Page inherited Shoelaces Express this year they found themselves concerned that the visual brand language didn't tell the story of their values. Additionally, concerns with navigation and ordering difficulties arose so they reached out to Trig for a full brand image reconstruction.

SockSync engaged with Trig for guidance on storytelling and packaging direction. Our designers began by creating mood boards that would capture the ideal atmosphere for promoting the product. Photography environment, shot angles, and assets were suggested to complement the sleek and simple design.