Concept Validation Testing
When push comes to shove, most companies don't lack new product ideas. The ability to prioritize and pick the winners is the most essential piece of the puzzle while being the hardest to understand.
At Trig, we have developed the Concept Validation methodology that allows us to quickly screen and sort new ideas for their market potential using highly effective quantitative testing.
We have found that the more traditional boiler plate screening tools tend to miss the mark. Instead, we like to develop concept-specific metrics that can be compared back to a larger database population for intelligent direction on how to improve an idea.
For more information on our concept testing methodology, please contact us at 919-480-8744 or you can request an online capabilities presentation below.