Trig Acquires Trig.com

 Trig dot com full-service industrial design firm

Trig has acquired Trig.com to put a stamp on its mission to design the iconic product experiences of our generation.  As part of the 100-year vision to build one of the great industrial design firms, the company has been investing in culture, process, leadership, and brand assets to deliver consistent value to clients. 

Effective May 15th, the new domain will go into effect for the website and all team member email addresses.  The legacy domains of triginnovation.com and @trig-in.com will still be accessible, but will gradually phase out of use. 

Since Ty Hagler founded Trig in 2008, he dreamed of building a talented team that could take on top Industrial Design firms like IDEO or Frog Design. In 10 short years, the Trig team has grown through hiring and developing a world class team that follows a pragmatic approach to design of Explore-Prototype-Build that has consistently added value for clients. 

"As a virtual company experiencing significant growth over the past few years, it is a logical next move to acquire digital properties that build our iconic brand." said Ty Hagler. "The brand has aged well since originally used in 2011.  I love the juxtaposition of having a mathematical name for a team of highly creative, top performing industrial designers.  It speaks to the need for a whole-brain approach to innovation, both analytical and creative, left and right brian.”

”I had been following the ownership of the Trig.com domain for years,” continued Hagler.  “For a while it was a social media startup and was looking like it might soon be picked up by a bitcoin startup.  We were able to get in touch with the domain owner and negotiate a purchase.”

”It’s a similar process to buying a house, with a four-letter dot com domain, except everything is shrouded in mystery. We had a credible third party verify the domain valuation we had arrived at. There was a lot of discussion within the Trig team as the deal progressed. Finally, we came to an agreement via a simple one-line email to the broker.  That moment happened as several of us were driving together into the 2018 IDSA Southeastern Conference - setting the tone for a hopeful future as we then worked with industrial design students to offer feedback and guidance for their own aspirations.”

This is but a step along the way as we are achieving our dreams.  Come find out how we can help you achieve your dreams in creating iconic product experiences.

 

Andrew DiMeo, PhD Joins Trig

 
 Andrew in his lab at NC State - Credit Engineering Communications

Andrew in his lab at NC State - Credit Engineering Communications

 

First off, for those Biomedical Engineering (BME) rising seniors who enrolled at NC State specifically to take Dr. DiMeo's design course, I apologize. Twelve generations of BME students have taken his Senior Capstone experience to then go out into the world armed with relevant skills as medical innovators. This announcement marks the end of a chapter and the beginning of something special.

Andrew has an amazing story.  His passion for design started as an 8-year old with an obsession for drawing cars.  His parents took the time to send his amateur sketches to his favorite toy company, Matchbox.  The gesture was returned by a designer with professional sketches, handmade models, and plans to put them on store shelves.

 From left to right, Andrew DiMeo, James Gandolfini, and Joseph Badalucco Jr. on the set of The Sopranos

From left to right, Andrew DiMeo, James Gandolfini, and Joseph Badalucco Jr. on the set of The Sopranos

By the end of high school, Andrew started working as a set dresser through his family's multi-generational involvement in the NYC film industry.  Though we joke about Andrew being the godfather of medical devices in North Carolina, he blew us away when he revealed that he knew the late James Gandolfini from working on the Sopranos, and that his family name is credited at the top of the fictional crime family.

While learning film production in the city, Andrew attempted to pursue an engineering degree at Stevens Tech in Hoboken NJ with the goal of fulfilling his childhood dream of being a car designer.  His life was torn between two worlds of film production and calculus classes, separated only by the Hudson River.  In an effort to find peace between these worlds of art and engineering, Andrew set off on a Harley Davidson.  The journey started in the summer of '93, took him from Maine to Key West, a Physics degree, creative writing minor, and secondary education training at UNC Charlotte, and ultimately to Chapel Hill where he started studying Biomedical Engineering.

Upon graduating from UNC, Andrew joined Alaris Medical Systems to help manage and launch five devices.  Dr. DiMeo then became a founding member of Gilero Biomedical as VP of Business Development, serving for two years to help grow the company.  He parted ways in 2004 upon discovering an opportunity to shape how the state of North Carolina understands the medical device market through founding the North Carolina Medical Device Organization, which attracted board membership of 20+ business leaders of medical device companies and built a community of 250+ organizations across the state.  Andrew's selfless mission to transform North Carolina leaders and policymakers brought a spotlight on the medical device community and economic development opportunities that continues to shine today.

 Matchbox car marker rendering by Mr. Morehouse, 1981

Matchbox car marker rendering by Mr. Morehouse, 1981

In 2006, Andrew began his teaching career in the UNC & NC State Joint Department of Biomedical Engineering where he rose to the rank of Associate Professor of Practice.  Andrew embodied the NC State University values of Think and Do by providing his students with a unique immersion into clinical settings and industry regulations while identifying problems and creating meaningful solutions.  His course included a process of innovation, professional speakers and mentors, and an entrepreneurial family culture.  Several of his students' work went beyond pedagogy and became start-ups, including Novocor Medical Systems, 410 Medical, and MEDIC.

Andrew is an industrial designer at heart, having long embraced the Design Thinking principles in his teaching practice.  What started off as an 8 year old boy drawing cars, to dressing sets in Silvercup Studios, to contributing to the Biodesign book, evolves today at Trig.  And to those rising seniors studying Biomedical Engineering at NC State, Andrew promises to come visit and see the latest team presentations.

Servant Leadership and the Inverted Pyramid

Servant Leadership and the Inverted Pyramid

The inverted pyramid is a way of approaching a company’s organizational chart – a way of thinking about one’s place in the hierarchy – in which the traditional leader, the CEO for example, is on the bottom, not the top.

Ashley Whitley Promoted to Director of Operations

Ashley Whitley Promoted to Director of Operations

In less than a year after joining Trig, Ashley Whitley has been elevated to the position of Director of Operations as an expansion of her responsibilities as Project Manager.  She will be accountable for all client services and internal operations at Trig, particularly in holding the line on making sure standard processes are followed, deadlines are met, and client deliverables match expectations.

Creative Performance Scorecard (Duke and Wentworth)

by Ty Hagler

I didn’t expect this to be so much fun, but competitive brainstorming is now a thing.  It started last fall as I casually mentioned the score of ideas per person in 10 minutes that a Georgia Tech BioMedical Engineering class had posted before launching a Duke BioDesign session in October 2017.  The Duke students took up the challenge and obliterated the Tech score, and a new game was born.

As part of our philanthropic mission, we regularly teach creative performance principles and workshops in a variety of educational settings. We also use the students as guinea pigs to try out new ideation techniques, with sometimes hilarious results. 

The Duke BioDesign course (I&E 720) in the Duke Innovation & Entrepreneurship Initiative is taught by the amazing Joseph Knight, a Stanford BioDesign Fellow and CEO of InnAVasc. The group of graduate-level students represented engineering, management, and medical disciplines.

Oh, and did I mention they are competitive?  

I was joined by Trig team members Ethan Creasman and Kelly Harrigan, though Kelly had video-conferenced in from Boston. After spending time talking about philosophies of industrial design and entrepreneurship, I shared our approach to ideation and introduced our standard case study: Preventing Anaphylaxis. Without giving away too many details of the case study, students are presented with predetermined need statements and challenge statements around the Epi-Pen market and then given 10 minutes to jot down as many ideas as possible using the digital ideation platform, Batterii. 

Being competitively creative, some students figured out that we were counting ideas by total assets on the wall, so we later had to clean up about 20 blank sticky notes to arrive at a final score.  Well played, but now we need to impose rules on the game.

The next day, Kelly led biomedical engineering undergraduate students at Wentworth Institute of Technology in Boston, Mass through the same Preventing Anaphylaxis case study.  With the motivation of beating Duke's record, the students quickly moved past the 'low-hanging fruit' that we often see to some really novel solutions.  It mirrors a common practice for professional designers; when we shake out the initial, obvious ideas in our head and put them on the board, we create mental space for approaching the problem from a new angle. 

The inaugural class of Wentworth's Bioengineering program is really setting the standard - their enthusiasm for divergent thinking made them our new reigning champ! 

Do you think your team could top them?  Let us know if you are up for the challenge!