Spring 2019 Core Values Awards

We have some truly exceptional people at Trig. As our new tradition is maturing, a few of our talented folks were recognized for their amazing efforts with a painted rock. The UPS guy didn’t even blink this go around when I asked for help mailing five rocks. I think he’s gotten used to me shipping out bizarre items.

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Ty HaglerComment
Innovation is Caring and Thoughtful

The word “innovation” is getting used a lot these days. So much so that its meaning has become generic and its definition lost. I wish to find it. What follows is an exploration of the word “innovation” in search of a useful definition, for clarity, and for enlightenment. My favorite definition to date comes from Scott Burleson, friend and innovation expert at The AIM Institute. Scott describes innovation as, “an improvement in value” and then further defines “value” as “benefits over cost.”

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What is the Origin of the Name Trig?

Trig hasn’t always been Trig. I didn’t like the first name for this company, mostly because it was my name, Studio Hagler. Don’t get me wrong, I have no problem with my surname (pronounced Hay-gler) but it wasn’t building anything other than my ego. I wanted to build a brand.

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Trig NewsTy HaglerComment
Innovation is Generous

The finance mindset, when starting up an innovation program, only produces incremental results. The tendency to expect ROI from early stage opportunity screening misses the point. Large corporations routinely struggle to compare unproven ideas to known products that regularly produce revenues.

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The Art of Strategy

Taking a page from Great Game of Business, we started the planning in July with building a sales forecast for 2019. Those numbers established our operations and staffing system for the year. We took our time. We realized that spreadsheets don’t bring us joy. So we did what made the most sense: we designed our own strategy game.

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C-UV400: The Future of UV Protection

With the C-UV400 tablet, professionals in the medical industry along with eyewear specialists can show their clients exactly how defended their eyes will be in any set of glasses. Sunscreenr previously made waves with a UV detection camera displays sunscreen coverage on skin. This technological foundation has been built upon to create the indoor detection technology that is now at work in the C-UV400. The 8” tablet is easy to transport and features intuitive operation making it fun and informative for clients and technicians alike.

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Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

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2018 Core Values Award Winners

In preparation for our most recent meeting, it became clear that several team members had done amazing work deserving of special recognition. We wanted to do something fun and creative, perhaps even start a new tradition. Four times a year Trig team members each take on a special project that we refer to as our “rock” for the quarter, so we decided on a trophy that fit these awards of achievement particularly well.

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Why Spike the Eggnog

Each year around Thanksgiving, Dr. Lancefield would spike a batch of eggnog in the lab, and then let it sit there for about a month to be enjoyed around Christmas. Letting that eggnog age in the cold of winter over those weeks between the holidays made it “better” according to her original recipe (below). But maybe what the microbiologist meant was, “better for your health.” So the question is, does spiking the eggnog kill the Salmonella?

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How Archetypes Build Robust Brand Frameworks

Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.

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