Prototyping - Why / What / How

Once we know “Why” we want to build a prototype, or multiple types of prototypes, let’s consider “What” kinds of prototypes there are. Between Feedback, Resolution, Dimension, Cost, and Speed there are a seemingly infinite number of options. Here are some of the more common types of prototypes

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Need Statements vs. Challenge Statements - What's the Difference?

The difference between Need Statements and Challenge Statements. For the record, I’m not going to spend time in this post talking about the criteria for something to be considered an unmet need. That’s a whole different topic to unpack. This is about creative concept development. Need Statements and Challenge Statements are both statements. Boom! That’s one thing they have in common. Another similarity: They are both tools used to launch ideation sessions intended to generate many possible solutions to a problem.

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Andrew DiMeo Comment
Design and Development - What's the Difference?

Design exists along the entire continuum. It’s not design then development, but rather design and development. The ancient roots of the word “Design” have meanings such as to indicate with a mark or sign and to have a particular purpose or intention. Design is about asking questions, and asking the right, or most meaningful questions. What basic science research can I do today to have the most impact on society tomorrow? What car should we build with this new fuel cell technology? Who will be the first to adopt such a technology, and what does car look like for them?

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DesignAndrew DiMeoComment
What are Health Innovation Trends for 2019?

We are seeing it already, and we will continue to see it in 2019: a shift from reactive care to prevention. And I’m not so sure “prevention” is strong enough. In 2019 and beyond, it may even be about improving health. When you hear (and I’ve heard it) a 60-something year old say, “I’m in the best shape of my life.” - that’s what I’m talking about. So what are the Health Innovation trends of today, 2019, and beyond?

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What is Human-Centered Design?

At Trig, human-centered design is a philosophy put into daily practice.  We approach each new product design challenge with the mindset of a student, listening and watching carefully to understand the customer needs and experiences throughout the process.  We wonder:  How can we make the product or service not only functional and solve an existing problem, but also a joyful experience?

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Design, FeaturedSamantha Harr
What is a Bias-Free New Product Concept?

A testable product concept is a clearly illustrated and articulated idea that follows a specific format. The concept illustration provides minimal details to express the product idea such that a customer can understand, believe in, and evaluate the concept. The concept description is persuasion-neutral, but describes the solution, benefit, and reasons why the concept is believable.

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Large-Scale Beauty (Photoblog)

Team members at Trig refute Monocle Travel Guide’s claim that “the Japanese are sensitive to small-scale beauty but insensitive to large-scale ugliness” in this thought-provoking photoblog about current trends in both gallery art and large public works design.

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