At Trig, human-centered design is a philosophy put into daily practice. We approach each new product design challenge with the mindset of a student, listening and watching carefully to understand the customer needs and experiences throughout the process. We wonder: How can we make the product or service not only functional and solve an existing problem, but also a joyful experience?
A testable product concept is a clearly illustrated and articulated idea that follows a specific format. The concept illustration provides minimal details to express the product idea such that a customer can understand, believe in, and evaluate the concept. The concept description is persuasion-neutral, but describes the solution, benefit, and reasons why the concept is believable.
What is the difference between creativity and innovation? At first glance, the two concepts may seem almost synonymous, but there is an important distinction and inseparable connection between them.
Cool hunting is the practice of researching the youth culture in the street or underground scenes in order to predict future or upcoming trends, in the context of design. The term cool hunting has an inherent sociocultural element to it, since it is the current society’s ideals that dictate what is cool and uncool, the zeitgeist, or the “spirit of the times”.
Design Thinking has generated a lot of momentum through mentions in the Harvard Business Review and Forbes. A majority of corporations operate analytically and can be disrupted by trends that sometimes renders businesses obsolete, you must create a culture that fosters creativity, methods that promote innovation, and the tools that designers utilize can be perfect in the effort to avoid these pitfalls.