What is Human-Centered Design?

What is Human-Centered Design?

At Trig, human-centered design is a philosophy put into daily practice.  We approach each new product design challenge with the mindset of a student, listening and watching carefully to understand the customer needs and experiences throughout the process.  We wonder:  How can we make the product or service not only functional and solve an existing problem, but also a joyful experience?

What is a Bias-Free New Product Concept?

What is a Bias-Free New Product Concept?

A testable product concept is a clearly illustrated and articulated idea that follows a specific format. The concept illustration provides minimal details to express the product idea such that a customer can understand, believe in, and evaluate the concept. The concept description is persuasion-neutral, but describes the solution, benefit, and reasons why the concept is believable.

What is the Difference Between Creativity and Innovation?

What is the difference between creativity and innovation? At first glance, the two concepts may seem almost synonymous, but there is an important distinction and inseparable connection between them.

What is Cool Hunting?

What is Cool Hunting?

Cool hunting is the practice of researching the youth culture in the street or underground scenes in order to predict future or upcoming trends, in the context of design. The term cool hunting has an inherent sociocultural element to it, since it is the current society’s ideals that dictate what is cool and uncool, the zeitgeist, or the “spirit of the times”.

What is Digital Innovation?

What is Digital Innovation?

Definition of digital innovation: the application of digital tools to the many varieties of innovation methodologies to improve performance of innovation teams.  Digital innovation is NOT business model innovation.

What is the Difference Between Qualitative and Quantitative Research?

What is the Difference Between Qualitative and Quantitative Research?

Quantitative research methods emphasize measurement. Qualitative research methods emphasize understanding. Learn more about these two strategies of information analysis and how the Trig team applies them to industrial design.

What Are the Origins of Design Thinking?

What Are the Origins of Design Thinking?

Design Thinking has generated a lot of momentum through mentions in the Harvard Business Review and Forbes. A majority of corporations operate analytically and can be disrupted by trends that sometimes renders businesses obsolete, you must create a culture that fosters creativity, methods that promote innovation, and the tools that designers utilize can be perfect in the effort to avoid these pitfalls.