Trig, An Industrial Design Firm
Industrial designers see the world not as it is, but as in might be. As young designers graduate and work with professionals from other disciplines, we get surprised to learn that the perpetual mental game of asking, “what if?” or “how might we?” is fairly uncommon. In recent years, popular business media has come to appreciate this mindset as Design Thinking. The beauty of Design Thinking is that it is not reserved for the elite few, but is a teachable skill to be gained by anyone with a growth mindset. We invite you to learn with us as we navigate a whole universe of possibilities.
No two industrial design projects are the same. We work with you to clarify your vision for a better product, a better service, a better user experience a better brand. Together we will define objectives and navigate the exact steps necessary to move closer to your goals. As the saying goes, “History doesn’t repeat itself, but it does rhyme.” The Trig® project cadence follows a consistent arc of Explore, Prototype, Build.
Finding needs, gaining insights. Great product design doesn’t just happen with a sudden idea and a pen that brings it into reality. Proper course navigation requires thorough understanding of management objectives, consumer desires, and clear vision of the competitive landscape, all revealed through intelligent customer research. We engage in fearless brainstorming sessions with our team. Innovation begins when great ideas join together harmoniously to produce something unlike the world has ever seen. Every adventurer needs a map though, and we don’t go into projects without having set down clear targets for our aspirations.
Taking the best ideas from exploration stage, Trig® fuses and optimizes them to form the blueprint for the “big picture.” Concept refinement is where the magic happens. Driven by our own design instincts, open feedback from clients, and rigorous internal critiques, Trig® delivers solutions that are smart, relevant, and when called for, drop-dead gorgeous. This is the phase where meticulous testing verifies concept viability using mockups before moving on to finalized product design.
Trig® can drive new product concepts to the next level of development. Whether our clients need drool-worthy digital renderings for investor meetings, a highly functional prototype for user research, or fully production-ready CAD designed for manufacture, Trig® has the knowledge and skill to deliver breathtaking results.
It is through our industrial design work that one can see that design is not simply a living for us, but a way of life. With rigorous training and education from the nation’s top industrial design firms, over a decade of experience designing in a broad range of industries, and a relentless desire to deliver the absolute best to both clients and consumers, Trig® is ready to help bring your ideas to life.
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The Trig® team is excited to hear about your game-changing idea for a new product. We are here to walk beside you through the process every step of the way. Schedule a capabilities meeting to learn about our full range of industrial design services.
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With the disruption of traditional media and the constant churn of digital media tools, practicing good design thinking practices will help marketers identify trends as they emerge and produce original techniques to engage with customers. To help illustrate, I’ll use the rising popularity of Quora among marketers as an example.
So why did I leave the university? Because I was chasing the Genius of The AND. In my humble opinion, many academic institutions and design firms have lost the Genius of The AND, often times reducing Industrial Design to primarily aesthetics. As a best practice however, Industrial Design IS the Genius of The AND.
My colleague, Andrew DiMeo, is one of the foremost experts in the world on defining the unmet need. In his article, Need Statements vs. Challenge Statements, What’s the Difference? we get a master class in understanding the unmet need statement, but I feel compelled to elaborate on the Challenge Statement and nuanced flavor of Pineapple Pizza, or more properly, Hawaiian Pizza.
We have some truly exceptional people at Trig. As our new tradition is maturing, a few of our talented folks were recognized for their amazing efforts with a painted rock. The UPS guy didn’t even blink this go around when I asked for help mailing five rocks. I think he’s gotten used to me shipping out bizarre items.
The word “innovation” is getting used a lot these days. So much so that its meaning has become generic and its definition lost. I wish to find it. What follows is an exploration of the word “innovation” in search of a useful definition, for clarity, and for enlightenment. My favorite definition to date comes from Scott Burleson, friend and innovation expert at The AIM Institute. Scott describes innovation as, “an improvement in value” and then further defines “value” as “benefits over cost.”
SPEC’s research revealed a breathtaking finding: one of the six cultures had a 100 percent survival rate through the dotcom bubble, was the fastest to go to IPO, and continued to hit growth targets as a maturing public company.
Trig hasn’t always been Trig. I didn’t like the first name for this company, mostly because it was my name, Studio Hagler. Don’t get me wrong, I have no problem with my surname (pronounced Hay-gler) but it wasn’t building anything other than my ego. I wanted to build a brand.
The finance mindset, when starting up an innovation program, only produces incremental results. The tendency to expect ROI from early stage opportunity screening misses the point. Large corporations routinely struggle to compare unproven ideas to known products that regularly produce revenues.
Taking a page from Great Game of Business, we started the planning in July with building a sales forecast for 2019. Those numbers established our operations and staffing system for the year. We took our time. We realized that spreadsheets don’t bring us joy. So we did what made the most sense: we designed our own strategy game.
With the C-UV400 tablet, professionals in the medical industry along with eyewear specialists can show their clients exactly how defended their eyes will be in any set of glasses. Sunscreenr previously made waves with a UV detection camera displays sunscreen coverage on skin. This technological foundation has been built upon to create the indoor detection technology that is now at work in the C-UV400. The 8” tablet is easy to transport and features intuitive operation making it fun and informative for clients and technicians alike.
Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.
In preparation for our most recent meeting, it became clear that several team members had done amazing work deserving of special recognition. We wanted to do something fun and creative, perhaps even start a new tradition. Four times a year Trig team members each take on a special project that we refer to as our “rock” for the quarter, so we decided on a trophy that fit these awards of achievement particularly well.
Each year around Thanksgiving, Dr. Lancefield would spike a batch of eggnog in the lab, and then let it sit there for about a month to be enjoyed around Christmas. Letting that eggnog age in the cold of winter over those weeks between the holidays made it “better” according to her original recipe (below). But maybe what the microbiologist meant was, “better for your health.” So the question is, does spiking the eggnog kill the Salmonella?
Holiday Ad Trends 2018: Whether you’re the type to believe this is a war on Thanksgiving or an extension of wintery good cheer, the ads are here already and we’ve started watching them for you to get an early glimpse into this season’s trends. Here are some of our favorite ads that launched fast for winter 2018.
Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.
Ten years of business has taken Trig through many changes in the pursuit of growth. One of the best ways for a company to showcase shifting corporate values and service expansions is to design a fresh new logo. A logo should represent the very nature of a company’s culture. Take a look with us into the logos of Trig-past to explore our branding evolution.
If you have ever spent a lengthy amount of time around any child, you've probably heard the question "why" at least once. Maybe even a few times. A few dozen times. A few thousand times. On some occasions they're genuinely curious and on others... they know exactly how to push buttons and you have to learn when to say enough's enough. Ultimately though, kids may have the right idea. We guarantee you aren't asking "why" nearly as often as you could be or should be.
Trig is proud to be an early supporter and sponsor of the advanced rapid prototyping center in Research Triangle Park, North Carolina, known as Hangar6. The center is an initiative of the First Flight Venture Center, which has a 26-year history of incubating 300+ technology-based startups that have a combined valuation in excess of $7 billion.
Wow. You look up one day, shut your laptop, and you realize that you’ve been in business for 10 years. Happy birthday, Trig! Enjoy a walk down memory lane as we explore many of the team members and awards Trig has picked up along the way over the course of the last decade.
As a fun addition to Trig’s 10 year anniversary celebration we thought it could be an opportune moment to take a look at something near and dear to our hearts: Visual Brand Language. Although rather than looking at the newest, hottest innovations in consumer goods presentation today we’re instead going back through time to explore the branding of… toys each of us loved as 10 year olds.
August 1, 2018 (CHAPEL HILL, NC) - Two-time IDEA Award winner Trig has done it again with this year's IDEA submission, earning a 2018 finalist recognition from the Industrial Designers Society of America in respect of their design work for the Redbud Labs Stage.
Why are we passionately drawn to starting new projects but so colossally bad at finishing them? Designer Connie Tran discusses what it takes to rekindle motivation and stop the endless cycle of incomplete tasks and neglected hobbies.
I recently read "A Stake in the Outcome" by Jack Stack, author of "The Great Game of Business" and well known for his success in open-book management. A key takeaway for me after reading "A Stake..." is that culture is the most important differentiator.
How do you know when to finish adding features to a product? Minimalism in product design is very hard to achieve in large or small companies. How does one know where to draw the line between a blank slate and the visual clutter of feature creep and bloatware? I ask you to consider the tuxedo.
The principles of good ideation worked well as teams were able to practice going for quantity and deferring judgment. The winning idea for the safe landing of a skydiving T-Rex was to genetically engineer it to turn into a chicken by the time it landed. Massive points for originality.
Survivorship Bias suggests that, minus outliers, things themselves statistically do not survive like we think they do. The Lindy Effect, however, seems to suggest that ideas don’t follow the natural laws of decay over time. If important enough, these ideas can survive the odds, perhaps even through periods of undulating popularity. Which takes us back to bike seats.
Trig is pleased to announce the addition of Samantha Harr to the team as our junior marketing consultant. The talented and effervescent Ms. Harr entered the product design world from the fashion industry and has discovered her true calling in brand image creation. Congratulations and welcome!
Dr. Andrew DiMeo reflects on lessons he's learned about values. When an airplane pilot is getting ready for a flight, they perform the preflight checklist every time to ensure not a single important step is overlooked. What if we all start treating our company values like a preflight checklist?
Ty explains a journey of surprising self-reflection when he discovered that being a quiet introvert does not necessarily make someone a good listener. Some people need to feel heard and understood before they can reciprocate trust. Build stronger connections with your coworkers and clients.
A peek into Trig’s private Slack channel reveals a recent discussion among the team about an upcoming speaking engagement. It was fun to see the advice from some of the more seasoned members. Dr. Andrew DiMeo shares his thoughts and personal strategies for overcoming stage fright.