Industrial designers see the world not as it is, but as in might be. As young designers graduate and work with professionals from other disciplines, we get surprised to learn that the perpetual mental game of asking, “what if?” or “how might we?” is fairly uncommon. In recent years, popular business media has come to appreciate this mindset as Design Thinking. The beauty of Design Thinking is that it is not reserved for the elite few, but is a teachable skill to be gained by anyone with a growth mindset. We invite you to learn with us as we navigate a whole universe of possibilities.
In the same way Brand agencies start with asking, "is it meaningful?", by contrast Product design and development firms might start with an emphasis on tasks, asking "is it functional?" As an industrial design firm, we regularly balance the chasm between form and function, significance and usefulness.
The best industrial design companies excel at making complex information and technologies easy to access for the end users. The Trig team regularly works with clinicians, scientists, and engineers to transform their ideas into appealing product experiences for their end users, employing a project cadence that follows Trig's consistent arc of Explore, Prototype, Build. Excellence in project management helps to provide structure, direction, and focus to align creative teams with defined project goals.
As a fully virtual design studio, the Trig team has operated as a digitally connected team since 2011. Our commitment to developing virtual collaboration tools didn't happen overnight. Our clients have been surprised and delighted to discover that our methods to design products make the creative process more productive and enjoyable than in-person events.
Conventional wisdom of working with product design firms says that we need to all be in the room together; Trig challenges that convention through their investment in digital collaboration tools and methodologies that drive a more efficient and effective process. I am very happy with my decision to partner with Trig and give their methodology a try. The unique ability to ‘test’ Trig versus a traditional firm showed that they are competing at the level of top-tier design groups, that their disruptive business model is highly effective and that Trig’s more digital innovation process can produce a better result.
— Dax Allen, Marketing Director at Liberty Hardware Mfg. Corp.
No two industrial design projects are the same. We work with you to clarify your vision for a better product, a better service, a better user experience, a better brand. Together we will define objectives and navigate the exact steps necessary to move closer to your goals. As the saying goes, “History doesn’t repeat itself, but it does rhyme.”
Finding needs, gaining insights. Great product design doesn’t just happen with a sudden idea and a pen that brings it into reality. Proper course navigation requires thorough understanding of management objectives, consumer desires, and clear vision of the competitive landscape, all revealed through intelligent customer research. We engage in fearless brainstorming sessions with our team. Innovation begins when great ideas join together harmoniously to produce something unlike the world has ever seen. Every adventurer needs a map though, and we don’t go into projects without having set down clear targets for our aspirations.
Taking the best ideas from exploration stage, Trig fuses and optimizes them to form the blueprint for the “big picture.” Concept refinement is where the magic happens. Driven by our own design instincts, open feedback from clients, and rigorous internal critiques, Trig® delivers solutions that are smart, relevant, and when called for, drop-dead gorgeous. This is the phase where meticulous testing verifies concept viability using mockups before moving on to finalized product design.
Trig can drive new product concepts to the next level of development. Whether our clients need drool-worthy digital renderings for investor meetings, a highly functional prototype for user research, or fully production-ready CAD designed for manufacture, Trig® has the knowledge and skill to deliver breathtaking results. It is through our industrial design work that one can see that design is not simply a living for us, but a way of life. With rigorous training and education from the nation’s top industrial design firms, over a decade of experience designing in a broad range of industries, and a relentless desire to deliver the absolute best to both clients and consumers, Trig is ready to help bring your ideas to life.
