Insights and Ideation

Insights and Ideation

Want to set up a proper foundation for your ideas to succeed? The obvious way to start is with a resilient structure built out of research. What problem does your product solve? Who wants what you are offering? Don't run yourself ragged with guesswork trying to find out! Trig has you covered.

Iconopoly - A Made-Up Word That Should Exist

Iconopoly - A Made-Up Word That Should Exist

Iconopoly: A monopoly derived from creating an iconic brand and/or intellectual property around an iconic product. The term was coined by Trig to describe the unique value of industrial design in creating long term sustainable value for companies. 

265 Ideas in 10 Minutes, no Parrots

We discussed research that showed 98% of four-year olds test as creative geniuses, yet only 2% of the adult population remains a creative genius.  Why is that?  One might blame the education system, but I believe the problem is deeper than that.  Parrots are to blame for why you are not a creative genius today.

2017 BMES Coulter College - Lessons Learned

2017 BMES Coulter College - Lessons Learned

From August 3rd to August 6th, rising undergraduate seniors from twelve international Biomedical Engineering college programs convened in Atlanta Georgia for an educational contest of who could develop the best medical device design and prepare the best investor pitch on the supporting business.  The Coulter College event was hosted by the Biomedical Engineering Society with support from the Wallace H. Coulter Foundation.

Brisley Joins Trig Innovation Design Team

Trig Innovation, an innovation management firm based in Durham, North Carolina, announces the addition of Drew Brisley to its industrial design team. Brisley is a 2012 graduate of North Carolina State University’s industrial design program, graduating with honors (summa cum laude).