Posts in Branding
Patrick Murphy Named Senior Industrial Designer at Trig Innovation

In a not-so-controversial move, Trig Innovation is pleased to announce the promotion of Patrick Murphy to the role of Senior Industrial Designer.

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Left to My Own Devices: Thoughts on the Do Lectures

I recently traveled to Wales for the Do Lectures Startup event, a global gathering of bright minds from across the spectrum of business, arts, sports, and more.   It’s an event that is difficult to categorize, from the people, to the presenters, to the overall experience.

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Lilly Ferrick—the Tangents Interview

Lilly Ferrick has taken business development at Trig Innovation by storm since joining the company just a couple of months ago, bringing a wealth of expertise and experience in selling industrial design solutions to her new role.

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Murphy's Hypotenuse: Evolution in Design at Sling, Part Two

Perhaps the most wildly innovative design in NewDealDesign’s Sling portfolio came with the 2010 release of the Slingbox 700u – a fully-capable Slingbox device developed solely for media provider distribution. The 700u marked the smallest Slingbox yet. 

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Shaping an Agency, Chapter Two

Agency agreement signed, sealed, and delivered, we set forth with the ATX communications plan. Brian knew this would be a real test-not just for the company, but for himself.  He had always exceeded expectations for a variety of clients of most shapes and sizes, but the ATX project represented the biggest fish we had hauled in thus far.

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Connecting People with Products and Services

For a recent Tangents interview, I sat down with Trig’s video and photography wunderkind, Cristina Fletes-Boutte, to discuss multiple aspects of her work.  During the course of the interview, she touched upon an inspiring subject, the notion that her work could help people reach deeper connections with the products and services of Trig’s customers.

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Fertile Ground - Customer Research at the Launch Phase

This week, Trig is attending the Southern Farm Show at Raleigh’s North Carolina State Fairgrounds from February 1-3. Over 300 exhibiting companies from the world of farm equipment will make the Southern Farm Show the largest exhibition of its kind in the Carolinas/Virginia area of the country.

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Trig® Announces New Registered Trademark

Trig® Innovation is proud to announce the procurement of a service mark for its name, Trig®. Trademarks are standard fare in the world of the products we design and develop for others, and the word, Trig®, has taken on so much meaning for us in the last year that we decided to take the “what’s good for the goose” approach to our own name. 

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Trig Animation Demo Reel

As promised in this post from September 7, we have been busy creating a representative demo reel for the latest service offering at Trig Innovation.  Animation reels deliver a great perspective on both the form and function of many types of products, a perspective often not gained through still renderings to communicate the work done in the 3D CAD models. 

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Trig Innovation Announces Animation Services

We don’t routinely use this space as a direct commercial for Trig Innovation, but we’re too excited about this latest service development to stay silent. 2011 has been a very good year for us, and we are thankful that we have been able to achieve the continued growth of the company’s capabilities in developing new products and the marketing assets companies need to enhance the sales experience for their customers.

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