Posts in Voice of the Customer
Deep Dive into Process Mapping—Customer Interaction Maps

Customer interaction maps are great tools for managing the brand experience with a holistic approach.  These maps combine different elements of the experience—from advertising and packaging to using a product.

Read More
Design Brings Clarity to Chaos

As we have all been watching the unfolding tragedy in Japan, newscasters have struggled to communicate the fast-moving events in ways that the public can understand. Are the nuclear reactors a threat? What is really happening?

Read More